Retail and Display Lighting is what often draws customers to the store when they are walking in a mall, or what makes them cross the street to see what a merchant has to offer. Once inside, lighting defines the store. Could you imagine lighting Saks Fifth Ave the same way as Wal-Mart? In short, lighting creates an emotional response in the buyer as it enhances image and brand identity...

Retailers often utilize lighting, in conjunction with other strategies, to promote their image. A store’s lighting is an essential investment, which produces dividends in sales. When a store is well lit, lighting acts as a silent salesperson providing valuable information to customers.

One of the most important decisions a retailer has to make is how to light a store.
Retailers must think about how to:

+ Engage a client
+ Shape the environment of the store
+ Affect a client’s attitude
+ Lower theft

Retail and Display lighting is broken down into several areas:

:: Ambient Light – The background light used to provide general lighting
:: Accent Lighting – The light used to highlight a particular product or area
:: Task Lighting – The light used for specific functions such as a cash register station or security

At Bridge Metal, we primarily manufacture and provide custom fixtures for accent lighting. The categories include:
Linear strip lighting | Edge Lighting | Gondola and Header Lighting | Bottle Glorifiers | Light Boxes

Let us help you provide solutions for your retail and display lighting need